The benefits of marketing a business

back Share on twitter Share on facebook Share on linkedin Share on email The benefits of marketing a business The benefits of marketing a business are something we’ve been hearing about for decades. But seriously, did anyone give you a reason, why is it worth it? It’s hard to imagine a business succeeding without at […]

The 3 Fundamental Persuasive Elements in Copywriting

back Share on twitter Share on facebook Share on linkedin Share on email Almost two and a half millennia ago, a Greek philosopher hypothesised three important pillars of persuasion: ethos, pathos, and logos. These three persuasive musketeers could just as easily be renamed trustworthiness, emotion, and reason in today’s parlance.  Though Aristotle could never have […]

3 Keyword research tips to help nail your content topics

back Share on twitter Share on facebook Share on linkedin Share on email 3 keyword research steps to nail your content topics With such relentless competition these days, it’s more important than ever to develop a strong web presence to engage and communicate with your customers. Content is at the heart of a well crafted […]