The benefits of marketing a business are something we’ve been hearing about for decades.
But seriously, did anyone give you a reason, why is it worth it?
It’s hard to imagine a business succeeding without at least some level of marketing, but the truth is that not all businesses are doing it well.
In fact, many struggle with a marketing strategy in general and don’t know how to get started or what they should be focusing on.
It’s been said that if you can’t market your product, then someone else will take care of it for ya!
According to OpenColleges, 11% of small businesses fail due to marketing problems in Australia.
If you’re not sure whether your business could benefit from marketing, consider the following reasons why marketing is so important.
Let’s dive in a bit deeper.
If people don’t know who you are, they’re not going to buy from you, plain and simple. Which is one of the core benefits of marketing your business, right?
Of course, you can’t just expect people to start flocking to your business out of the blue. You need to put in the work and get your name out there.
With a good marketing campaign, you can reach a large audience and make sure that they know who you are and what you offer. This can help to grow your business and increase sales.
When a customer feels that they are valued and appreciated for their purchase, they are more likely to become loyal to the company.
The right strategy benefits your business and can create an emotional connection with your customers.
This connection will make your customers more likely to come back to you next time they need something.
According to Wordstream, The average conversion rate of a website is about 2.35%.
If you’re selling a product online and 100 people visit your website, but only 10 people buy the product, your conversion rate would be 10%.
If you can improve your conversion rates, you’ll be able to sell more products and make more money, which has massive benefits to your overall business performance.
Through marketing, you can create a desire for your product or service. This desire will lead people to take action and buy from you.
Marketing is essential for driving website traffic and generating leads that can eventually be converted into paying customers.
There are many different ways to market your business, so don’t be afraid to try a few until you find what works best for you:
No matter which tactics you use, make sure you’re monitoring your website traffic so you can see the results of your efforts.
To gain a larger market share, people should buy from you instead of your competition. If you can do this, you’ll be well on your way to success.
The most effective ways to gain market share, include:
The positive image of your company will make people more likely to trust you and do business with you.
The most practical ways to build credibility, include:
So, what are you waiting for? Get started on your marketing journey today and see the amazing results for yourself. And if you need a little help getting started, don’t worry – we’ve got you covered.
Check out our online courses to get all the information you need to market your business like a pro!
Martin is founder & lead instructor at Relearn. Martin is a digital marketing specialist with over 20 years experience across inbound marketing strategy, eCommerce, digital strategy, social media, SEO, SEM and content marketing.
It’s Weekly. Written For Business Owners & Solo entrepreneurs. Packed with Digital Marketing Gold.