Digital Marketing Game Plan

Week 1: Your Business & Your Humans
1.0 – Week 1 Overview
1.1 – Activity: What is digital Marketing?
 3 Topics
1.1.1 – The digital marketing landscape
1.1.2 – What we are told.
1.1.3 – The Digital Marketing Game Plan
1.2 – Activity: Your Business challenges
 3 Topics
1.2.1 – Problem statements
1.2.2 – Setting objectives
1.2.3 – Let’s get SMART
1.3 – Activity: Your Humans
 3 Topics
1.3.1 – Let’s talk personas
1.3.2 – Pain points in action
1.3.3 – Your humans’ pain points
Week 1 Assignment – Your objective & defining your humans’ pain points
Week 1 webinar – Set your foundations
Week 2: You, Them & Your Offer
2.0 – Week 2 Overview
2.1 – Where you fit in
 3 Topics
2.1.1 – Preparing for your landscape analysis
2.1.2 – How to conduct your landscape analysis
2.1.3 What does the landscape look like
2.2 – Social listening
 3 Topics
2.2.1 – What is social listening?
2.2.2 – Get ready to listen
2.2.3 – Social listening: ready, set, listen
2.3 – Your Offer
 3 Topics
2.3.1 – Your offer: positioning
2.3.2 – Framing your offer
2.3.3 – Crafting offers
Week 2 Assignment – Your insights & crafting your offer
Learner Checkin – Assignment Review – Wk 1 & 2
Week 2 webinar – Understanding your market and how to stand out
Week 3: Content & Your humans journey
3.1 – Your humans’ journey
 3 Topics
3.1.1 – Funky funnels & meandering maps
3.1.2 – The modern online buyer journey that humans undertake
3.1.3 – Journeys in real life
3.2 – Digital Findability
 3 Topics
3.2.1 – How do your humans discover you?
3.2.2 – Digital discovery paths
3.2.3 – Mapping discovery paths
3.3 – Content foundations
 3 Topics
3.3.1 – Content the heart of any business
3.3.2 – Foundational content
3.3.3 – Foundational content review
Week 3 Assignment – Foundational content review
Week 3 webinar – Content Marketing
Week 4: Getting Traffic
4.1 – How to get traffic
 3 Topics
4.1.1 – Digital media channels
4.1.2 – Paid, Owned and Earned
4.1.3 – Digital Media landscape
4.2 – Owned traffic
 3 Topics
4.2.1 – Owned digital channels
4.2.2 – Owned channels deep dive
4.2.3 – Your owned traffic focus
1 of 2

1.0 – Week 1 Overview

You must be logged in (or enrolled in this course) to view this content.