Online course
5-7 hrs
Self Guided
Start Today
$35 + GST
This mini course is suitable for those who want to learn how to create digital marketing plan to grow their business.
Looking to get clear on how best to scale and grow their business.
Want to accelerate their career and make an impact on the business they work for.
Focus on the right digital marketing plan and get their business on the right path
The course is split into 8 parts during which time you will gain the skills to produce a concise 1-page digital marketing plan for your business. You will learn some theory and then get your hands dirty by applying your learning to practical tasks. You will be given access to your digital marketing plan template as soon as you enrol and will complete this as you.
Parts 1 -3 are about diving into your business and current digital activity (don’t worry if you are just starting out we have you covered too). You will get to the root of the marketing problems you are looking to solve and set goals to achieve them. You will dive into researching your humans and uncover the real things you can do to know them better and target them with your standout offers.
This is where you work on the nuts and bolts of your digital marketing plan. You look at what digital options are available to your business and help you choose the best areas to focus on. We introduce you to a simple yet easy to use process to ensure you always pick the right digital channels for your business. you will dive into content marketing and learn how to focus on the right areas to dive more sales.
Complete your digital marketing plan. Woop Woop! You will add the most important element – how you will get stuff done. No good having a plan if you don’t implement it. So that’s what you do, define clear and accountable action items to get it done. Lastly, you look at whats next and book your chat with Maritn the founder of Relearn Digital.
You are not alone! Far from it. Sooooo many digital marketing courses and guides are US or UK-focused. They seem great but when you peel back and take a look they are just not tailored to the unique traits of the Australian market. All the courses at Relearn Digital are built from the ground up with Australian independent businesses in mind (hey we are one too..). All the case studies, statistics, tools recommendations and implementation advice is for the Australian market.
Problem statements & writing your SMART digital marketing objectives
Research your audience and get clear how best to talk to them
Define your standout offer to use in your digital marketing campaigns
Decide on the best digital channels to get traffic to your business
Review your content and map out your foundational content approach
Part 6 Activity
Map your sales process and get clear on how to improve your sales.
Finalise your one page digital marketing plan
Martin is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM and content marketing.
Martin’s experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He has taken his passion for digital marketing in the learning field and is helping inspire that next generation by sharing everything he has learnt over the last 20 years.
Kate Fennessy has worked in the social media marketing space for 8+ years, working with brands including Swisse, Pedders, Swann Insurance and Nature’s Organics to help them establish an effective social media presence.
Kate now runs her own social media marketing business based on the Mornington Peninsula, Paperboat Digital, working with small and medium businesses.
Kate also writes for Mamamia and is writing her first novel, a creative process which is being captured on a podcast called Novel Therapy with New York Times bestselling author, Helen Brown.
A search marketing specialist who’s overseen campaigns for FTSE 250-listed corporations and national retailers alike, Greg came to Melbourne digital marketing agency Full Measure Digital from the startup world, serving as Growth Marketing Manager at travel startup Rome2rio, and is a regular presenter at General Assembly and The Talent Institute. In addition to being a featured speaker at Monash University and RMIT, Greg’s been featured in numerous publications, including Fast Company.
Relearn courses are designed and built to be used in the real world. Yes we learn theory but we teach how to turn theory into real world results.
All courses at Relearn have exclusive content designed by us for you. We are not camera shy, we have loaded our courses with exclusive Video content, case studies and examples that you can not get anywhere else.
Like Mark Zuckerberg at a congressional hearing we don’t sit still. Content is reviewed and updated before each course run so you get the latest digital thinking baked in.
All out online courses are intake based. Never feel like you are studying alone, you start the course and go through the modules at the same pace as your fellow learners and interact with your mentor, instructor and classmates along the way.
Dedicated Mentors to support your learning through weekly webinars and 1 -1 sessions to gain feedback and discuss your learning. 24/7 access to supported slack channels to discuss topics, interact with your learning community and live Q&A’s.
Produce a digital marketing plan packed full of strategic insight and a plan for how to implement this for your business. Briefing templates so your can break down your plan and get your internal team or external partners working on the same page,
It has tips, how to's, some jokes (good & bad) and a wee bit of inspo. Nice.
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It’s Weekly. Written For Business Owners & Solo entrepreneurs. Packed with Digital Marketing Gold.
Pop in your deets, check your email and bang, it’s guide time.
Pop in your deets, check your email and bang, it’s guide time.
Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.
Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.
Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.
Pop in your deets and take a seat in our VIP area. When the course opens we will pop you a VIP email. Skip that queue in style.
