Digital Marketing Strategy & Planning

type

online course

duration

6 weeks

weekly study

6–8 hours

start date

1st June 2020

cost

$845 + GST

Cut through the digital marketing clutter. Learn how to create a concise and actionable digital marketing strategy and define your implementation plans.

key course details

  • 6 x 1.5 hrs Webinars with Industry Mentors
  • Small class size - Max 20 per run
  • Peer to Peer collaboration with a dedicated Facebook Group
  • Fully immersive online learning content
  • Weekly practical tasks and feedback to keep you accountable
  • 1 x 1 hr - Mentoring session with lead instructor

course takeaways

  • How to audit your digital marketing efforts and benchmark performance
  • Apply reusable frameworks to define target audiences & customer journeys
  • Define SMART goals and objectives that clearly define what your business wants to achieve
  • Critically analyse and review website content and design
  • Define and explain paid, owned and earned media
  • Design and develop a digital strategy using planning frameworks

course overview

Strategy before tactics

Too often we talk about (and worry more) about tactics in marketing – and that is amplified tenfold when it comes to digital. Can you relate to these statements?: “We need to do more with Facebook”, “We need to do SEO” & “let’s set up Google ads”. At Relearn we have two feet firmly in the “strategy before tactics” camp or the “why are we doing that” camp. This 6 week online courses will help you answer these types of questions and lay the foundations needed to execute digital for your business.

Handing the power of digital marketing to you

Digital marketing is overwhelming – there we said it. This course is designed to hand the power of digital marketing back to you. As a small to medium sized business it’s unlikely you can (or want to) do everything yourself. You will learn how to take your newly crafted digital strategy and turn this into briefs for internal team members, freelancers or agency partners. This course will not only give you the tools to craft your digital strategy but more importantly plan how to get it implemented.

Learning built for small business

Relearn have built this course for small to medium-sized businesses. Whether as owner or employee marketing for an SME, we understand that running a small business has its unique challenges. Budgets, access to tools not to mention time! At Relearn we get you (we are a small business too) so we have packed this course with examples, tools, templates and projects that are built for small business. We unpick the digital jargon and cut through with relatable case studies and examples that are designed to give you maximum actionable impact while balancing the time input – phew.

how does it work

The course runs over 6 weeks during which time you will gain the skills to produce a concise digital marketing plan for your business. You will learn the theory but then get your hands dirty by applying your learning to practical tasks. You will be given access to your digital strategy plan template in week 1 and the practical tasks will allow you to build your plan as you go.

Week 1–2

The first 2 weeks is about diving into your business and current digital activity (don’t worry if you are just starting out we have you covered too). We work defining your target market, your value proposition in the competitive market and help you detail the digital opportunity by setting SMART goals and objectives. We intro you to reusable frameworks and tools that you will use to complete the practical tasks and start to bring your digital marketing plan to life.

Week 3–5

We dive in the main digital channels in more detail and unearth how best to use them in today’s fast-moving economy. We keep the examples and tasks real world and relevant to small to medium-sized businesses. You will now start your digital channel planning by adding actionable insights to your objectives in your digital marketing plan.

Week 6

Complete your digital marketing plan. Woop Woop! We go into how to add the all-important implement plan to ensure your plan is ready to go. We walk through how to break your plan down into projects briefs for internal teams and external freelancers and agencies. We walk you through how to set budgets and targets. The best bit, you walk away with a digital marketing strategy that is ready to be implemented. Pure gold.

With you every step of the way

You are not alone! Far from it you will be supported by your mentors and course lead through weekly webinars and Facebook groups with live chats. You will also be connected with the other learners to create a dynamic and interactive learning community.

key highlights:
  • Industry Mentors - Your mentor will help you throughout the course providing guidance on the course materials and your project
  • Weekly Webinars - Live Q&A’s with industry mentors to discuss the topics of the week and add real world insights to your learning
  • Mentor session - 1 hr mentoring session
  • Digital Plan Template - Customisable template to complete throughout the course
  • Facebook Groups - Connect with your learning community and mentors - Weekly updates on the latest digital news and discussion topics

course structure

  • Digital Marketing Landscape
  • Business Challenges
  • Defining your target market
Project:

Business situation overview, Digital Channel SWOT & Target audience profiles

  • Digital Audit: Channels
  • Digital Audit: Content and website
  • The competitive market place & your value proposition
Project:

Current performance benchmarks & defining your value proposition

  • Customer journeys & the marketing funnel
  • Content for your customer
  • Setting SMART Objectives & Goals
Project: 

Customer journey maps, content gap analysis & defining the digital opportunity through SMART objectives.

  • SEO
  • SEM
  • Content Marketing
Project:

Digital Marketing Plan – channel planning

  • Social Media: Facebook & Instagram
  • Email marketing
  • Display & retargeting
Project:

Digital Marketing Plan – channel planning

  • How to add actionable plans to your strategy
  • Crafting briefs for internal or external projects
  • Setting budgets

Project:

Finalise your Digital Marketing Plan, Briefing templates and budgets

learn alongside digital experts

Martin Carlill

Relearn Founder & Lead Instructor

Martin is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM and content marketing.

Martin’s experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He has taken his passion for digital marketing in the learning field and is helping inspire that next generation by sharing everything he has learnt over the last 20 years.

Kate Fennessy

Mentor

Kate Fennessy has worked in the social media marketing space for 8+ years, working with brands including Swisse, Pedders, Swann Insurance and Nature’s Organics to help them establish an effective social media presence.

Kate now runs her own social media marketing business based on the Mornington Peninsula, Paperboat Digital, working with small and medium businesses.

Kate also writes for Mamamia and is writing her first novel, a creative process which is being captured on a podcast called Novel Therapy with New York Times bestselling author, Helen Brown.

Gregory Moskovitch

Mentor

A search marketing specialist who’s overseen campaigns for FTSE 250-listed corporations and national retailers alike, Greg came to Melbourne digital marketing agency Full Measure Digital from the startup world, serving as Growth Marketing Manager at travel startup Rome2rio, and is a regular presenter at General Assembly and The Talent Institute. In addition to being a featured speaker at Monash University and RMIT, Greg’s been featured in numerous publications, including Fast Company.

why relearn digital

built for the real world

Relearn courses are designed and built to be used in the real world. Yes we learn theory but we teach how to turn theory into real world results.

exclusive content

All courses at Relearn have exclusive content designed by us for you. We are not camera shy, we have loaded our courses with exclusive Video content, case studies and examples that you can not get anywhere else.

regular course updates

Like Mark Zuckerberg at a congressional hearing we don’t sit still. Content is reviewed and updated before each course run so you get the latest digital thinking baked in.

class based learning experience

All out online courses are intake based. Never feel like you are studying alone, you start the course and go through the modules at the same pace as your fellow learners and interact with your mentor, instructor and classmates along the way.

supported learning by industry mentors

Dedicated Mentors to support your learning through weekly webinars and 1 -1 sessions to gain feedback and discuss your learning. 24/7 access to supported slack channels to discuss topics, interact with your learning community and live Q&A’s.

actionable project work

Produce a digital marketing plan packed full of strategic insight and a plan for how to implement this for your business. Briefing templates so your can break down your plan and get your internal team or external partners working on the same page,

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

we have to say it, you are smart!

Free Digital Marketing Strategy & Planning guide, yes please.

Pop in your deets, check your email and bang, it’s guide time.

Not only are you smart but you will now be wonderfully informed about all things digital marketing (and will probably make your friend's a little jealous). You will be getting a freshly minted email monthly bursting with digital do-goodary - you're welcome. But don't worry if the brain needs a rest you can unsubscribe anytime.

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

we have to say it, you are smart!

Free Digital Marketing Strategy & Planning guide, yes please.

Pop in your deets, check your email and bang, it’s guide time.

Not only are you smart but you will now be wonderfully informed about all things digital marketing (and will probably make your friend's a little jealous). You will be getting a freshly minted email monthly bursting with digital do-goodary - you're welcome. But don't worry if the brain needs a rest you can unsubscribe anytime.

we have to say it, you are smart!

Free Digital Marketing Strategy & Planning guide, yes please.

Pop in your deets, check your email and bang, it’s guide time.

Not only are you smart but you will now be wonderfully informed about all things digital marketing (and will probably make your friend's a little jealous). You will be getting a freshly minted email monthly bursting with digital do-goodary - you're welcome. But don't worry if the brain needs a rest you can unsubscribe anytime.

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

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